Packaging Design
Haute couture for quality products
In the food universe, packaging has started to go down the innovative digital path. All with a sole obsession: innovate and make life easier for the consumer based on surprises and useful information. Nowadays, it is not enough to produce wonderful products, they must also be presented invitingly. This is obvious: when art and technology are offered to the consumer, the result is a product with packaging designed for success.()
Although we are going through a time filled with uncertainty, consumers avidly follow new trends and are loyal to those brands that stand out on the shelves and counters. It is the moment in which the uniqueness of the ingredients and the sales strategy become real. That’s why any sensorial stimulus may be vital to turn any old customer into one for life. This is what is known as “emotional seduction from the shelf”. Advertising agencies even talk about the “first moment of truth” as the first seven seconds in which a customer comes across a product and decides whether to buy it. The “second moment of truth” is added when the consumer interacts with the product, the prior step to sharing his/her feelings with the whole world via social networks.
One thing is clear: when it comes to food, appearance matters. If a product is not attractive enough, it is replaced with another even though it may be of poorer quality. As time goes by, consumers have become more and more demanding and require packaging adapted to their needs in addition to originality. For example, in the new society, there is a rise in individual products for single people or in QR codes that offer product information via mobile phones.
Therefore, the quality of Spanish food products is reinforced by really refreshing presentation or packaging. That’s why 62% of Spanish companies in the packaging industry are suppliers of the food sector, which is one of the sectors that invests the most heavily in innovation in this field.
Another lucrative figure is that 58% of Spanish consumers take the size and format of the packaging into account in their shopping basket. Therefore, as food brands are living entities, they must be able to listen to the consumers and adapt at all times.
