Haute couture for quality products
In the food universe, packaging has started to go down the innovative digital path. All with a sole obsession: innovate and make life easier for the consumer based on surprises and useful information. Nowadays, it is not enough to produce wonderful products, they must also be presented invitingly. This is obvious: when art and technology are offered to the consumer, the result is a product with packaging designed for success.()
One thing is clear: when it comes to food, appearance matters. If a product is not attractive enough, it is replaced with another even though it may be of poorer quality. As time goes by, consumers have become more and more demanding and require packaging adapted to their needs in addition to originality. For example, in the new society, there is a rise in individual products for single people or in QR codes that offer product information via mobile phones.
Therefore, the quality of Spanish food products is reinforced by really refreshing presentation or packaging. That’s why 62% of Spanish companies in the packaging industry are suppliers of the food sector, which is one of the sectors that invests the most heavily in innovation in this field.
Another lucrative figure is that 58% of Spanish consumers take the size and format of the packaging into account in their shopping basket. Therefore, as food brands are living entities, they must be able to listen to the consumers and adapt at all times.